Top 5 Things to Know About AD's eCommerce Program

August 16, 2016

Caroline Ernst is AD’s new VP of eCommerce Solutions, and has been a driving force behind the eCommerce Solutions Program since she joined the team this past April.  I had the opportunity speak with her and find out a little more about this program. Here are the top 5 things to know about the eCommerce Program at AD.

1. eCommerce is the fastest growing sales channel in today’s professional market.  B2B eCommerce is the new frontier for exponential growth, and Caroline joined the AD team because she wants to be a part of that growth. The AD eCommerce offering enables our members to thrive in a digital world.
2. The cost of poorly managed data is high, resulting in lost sales, increased returns, and increased customer service calls.  70% of purchasers say they would buy more if distributor sites were friendlier.  AD’s eCommerce Program will help make the businesses we work with scalable digitally, while making the lives of our member & supplier partners easier and more efficient. 
3. As with other AD program offerings, AD eCommerce Solutions are completely member driven.  AD ensures that members are involved in every step of the process, making this program unique.
4. The program has 3 different pillars: eContent Services, eCommerce Consultant Services and WebStore Services.  AD members can pick and choose the services that will best serve their individual companies.  The vision for eCommerce Solutions is that more of AD’s members will utilize these solutions to their greatest potential.
5. AD is partnering with the very best people to provide these services for our members.  Building a successful eCommerce platform across 7 different divisions hasn’t really been done before, and we are going to succeed in doing it.  AD has dedicated our resources to take advantage of this opportunity by leveraging the size, scale and expertise of the AD community.  Caroline would encourage all of AD’s members, supplier partners, and AD associates to join us this journey.

To learn more about what AD’s eCommerce Program can do for your business, watch our eCommerce video or contact us! eContentsupport@adhq.com