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Level the eCommerce playing field.

AD can help your business win with eCommerce Solutions that drive market share and engage the next generation of buyers.

Download your free AD eCommerce Playbook here:
Get valuable insights on topics ranging from how to develop your eCommerce strategy to enhancing your customer experience.

We have the content, functionality, and support you need to win at eCommerce.

  • Over 3 Million attributed & normalized SKUs across multiple industries, costing you pennies per SKU
  • Hundreds of thousands of new SKUs built every quarter, ready for use in your ERP and eCommerce platforms
  • AD members are involved from defining taxonomy to providing product content feedback
  • Get selling online quickly with the AD WebStore Services
  • One-on-one quarterly strategy calls with an AD eCommerce Senior Manager dedicated to ensuring your success
  • Hundreds of AD Independents share what’s working and what’s not at our annual eCommerce Summit

Rich Product Content

What makes our model unique is the involvement of our members and supplier partners as we consumerize the millions of SKUs. They are involved every step of the way, from defining taxonomy to providing feedback and improvements on product content.

Integrated WebStore Services

AD WebStore Services allow our members to get online quickly with an eCommerce platform and integrate with a variety of enterprise applications. They provide seamless checkout, full account management capabilities, the ability to offer promotions, deals and coupons, and are mobile-responsive for contractors on the go.

Consultative Support

We have a dedicated internal support team and best-in-class consultants ready to help you with everything from eCommerce strategy, to digital marketing, to WebStore integration, to on-site and web-based training, and more.

What our members are saying

Mike Abeling

Mike Abeling

Consumers Pipe & Supply Co.

Your competition is doing it and sooner or later, you're going to need to get in the game and get yours done also. There's no better time to start than now.

Gary Khodanian

Gary Khodanian

eCommerce & Marketing Manager
Quality Mill Supply Co.

AD has created a powerful combination that's allowed us to create a competitive and a very strong offering that we could take to our customers.

Natalie Beers

Natalie Beers

Marketing Manager
Cooney Brothers, Inc.

eCommerce just isn't for consumers, it's for businesses too. A lot of the buyers are younger, and this is how they're used to shopping.

About AD

With more than 4,000 branches from 600 plus independently-owned members, AD is North America’s largest marketing/buying group for construction and industrial supplies.

Our AD eCommerce Solutions are just one of the ways we’re putting our scale to work for our members to help them succeed now and in the future.

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