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AD’s Independent Electrical Supply Division celebrates major milestone and announces 2025 Board of Directors
Wayne, PA – The AD Independent Electrical Supply Division (IESD), which was formed as a part of the 2024 merger with IMARK Electrical, announced a significant milestone in the merger integration.
Since closing the transaction with IMARK Electrical on September 24th, significant activity has taken place among the AD and IMARK Electrical teams to integrate the two groups.
As of the end of January 2025, AD has successfully welcomed over 530 former IMARK Electrical members into IESD. AD’s newly created Division, which is now comprised of over 700 independent distributors, represents 30% of the overall Electrical channel in the U.S.
AD Electrical & Industrial Business Unit President, Marisol Fernandez, shared, “This merger is a testament to the incredible work and dedication of both the AD and IMARK Electrical Board of Directors, and we are thrilled to be bringing the best Independents together. It’s an exciting time to be part of the electrical industry and we are equally grateful to our supplier partners that recognize the importance of maintaining a strong independent channel in the markets we serve.”
AD IESD also announced two changes to its 2025 Board of Directors. Steve Helle, President of Granite City Electric Supply, will step into the role of Board Co-Chair to lead the Board alongside John Hanna, President and COO of Fromm Electric Supply. Stephen Paul, President of Elliott Electric Supply, will join the Board of Directors.
Helle is the President of Granite City Electric Supply, which has been a leading independent electrical supply distributor in the New England region for over 100 years. Under Helle’s leadership, Granite City Electric Supply has expanded through acquisitions and adding new locations, growing from five locations and 75 employees to 32 locations and almost 500 employees across Connecticut, Massachusetts, New Hampshire, Rhode Island, Vermont, and Albany, New York.
“I’m truly honored to join this exceptional Board and to serve as co-chair,” said Helle. “This role offers a unique opportunity for me to partner with John and the entire Board of Directors to guide our strategic direction, represent the voices of the expanded IESD membership, and drive meaningful programs for our industry.”
Paul joined the Elliott Electric Supply Leadership Team in 2023 as President. Prior to Elliott, he spent 24 years at Eaton Corporation, where he held various leadership roles spanning sales and manufacturing across the country, including as Regional Vice President for the Gulf Region. Paul earned a degree in Industrial Distribution from Texas A&M University and is actively engaged with helping this program today as it attracts new talent to the industry.
“I’m thrilled to join this talented group of leaders and bring Elliott Electrical’s perspective to the table,” said Paul. “This is an incredible opportunity to collaborate, share ideas, and work together to make a lasting impact for our industry.”
AD IESD President, Karen Baker, shared, ”I’m delighted to welcome Steve and Stephen to the Divisional Board of Directors. Their leadership and fresh perspectives will be invaluable as we work together to integrate the two groups and unlock new opportunities that drive meaningful value for our members and suppliers.”
The members of the 2025 AD Independent Electrical Supply Division Board are:
- Steve Helle, President, Granite City Electric Supply and IESD Board Co-Chair
- John Hanna, President & COO, Fromm Electric Supply and IESD Board Co-Chair
- John Cady, President, Revere Electric Supply Co.
- Michael Doris, President, Mars Electric Co.
- Danny Gray, President & CEO, Independent Electric Supply
- Paul Kennedy, President & CEO, DSG
- Craig LaRue, President, Alameda Electrical Distributors
- John Marshall, President & Owner, Atlantic Coast Electric Supply
- Lura McBride, President & CEO, Van Meter
- Jeff Metzler, CEO, Lonestar Electric Supply
- Stephen Paul, President, Elliott Electric Supply
- Jason Seger, President & CEO, Border States
- Bruce Summerville, President, Inline Electric Supply Co.
- Luis Valls, President & Co-CEO, Turtle