The Scale of AD Meets the Power of eCommerce.


eCommerce is the fastest growing sales channel in today’s professional market, and AD has invested in the tools and resources to provide our members with access to rich product content, fully integrated WebStore options, and the consultative support they need to make it happen.

AD eCommerce Solutions leverages AD’s scale and community to enable members to achieve their eCommerce objectives and win in an evolving digital world. AD’s size and scale allows us to buy SKU production capacity rather than a pay-per-SKU model. 

  • Todd Ford, President and CEO, Central States Group
  • Bill Hanes, President, Hanes Supply, Inc.
  • eCommerce is not only a large financial investment, but it demands a lot of time from your internal resources that some of us do not have. By tackling this project as a group, AD members, no matter their size, will have the opportunity to have an online presence.

    Todd Ford, President and CEO, Central States Group Member since 1995
  • AD eCommerce Solutions give our company the ability to move forward and remain relevant and competitive in the marketplace. Without the synergies of all the independents coming together and without the guidance and the foresight of AD knowing that this is a strategic need for all the independents, the independents would be at a very severe competitive disadvantage.

    Bill Hanes, President, Hanes Supply, Inc. Member since 2007

AD eContent Services

Our collaborative financial investment enables us to deliver millions of SKUs of attributed data, so that AD members can acquire for pennies per SKUs rather than dollars. What makes our model unique is the involvement of our members and supplier partners as we consumerize the millions of SKUs. They are involved every step of the way, from defining taxonomy to providing feedback and improvements on product content.


AD WebStore Services

Our WebStore services allow our members to get quickly up to speed with an eCommerce platform and integrate with a variety of enterprise applications. They provide seamless checkout, full account management capabilities, the ability to offer promotions, deals and coupons, and are mobile-responsive for contractors on the go.

Click HERE to learn about our newest offering: AD AccelDX.

AD AccelDX is a turnkey solution, powered by ROC Commerce, designed to help independent distributors quickly establish a digital presence at a low cost. With dedicated implementation and expertise from the AD Digital Success Team, AD AccelDX delivers to distributors an all-in-one configurable website with high-quality product content from the AD Digital Catalog, request-for-quote (RFQ) functionality, and more! 

AD eCommerce Consultation Services

We provide the expert guidance our members need to craft an eCommerce strategy that fits their goals and their way of doing business. We can also help streamline their eCommerce workflow, seamlessly integrating a member’s ERP software and their WebStore with our eCommerce platform. From training and eContent mapping to developing launch plans and a digital marketing strategy, we ensure that members start off strong and stay that way.