Gain Share and Penetrate New Markets.

The major benefit for suppliers is above market growth. Currently, our members have committed to 28% average growth for the Bearings & Power Transmission suppliers, with no supplier less than 10%. All members have completed a Commitment Scorecard on how they intend to grow their business with AD suppliers in 2016. Their progress to goal will be tracked monthly with a monthly update being provided both to members and suppliers. At a time when most suppliers are losing volume in the market, this is a great alternative strategy to riding with the major distributors.

AD’s sister company, supplyFORCE, helps AD members to jointly bid for and win national contracts and mutually service large, multi-location MRO customers. supplyFORCE also helps AD members service government markets by offering access to supplyFORCE’s GSA Schedule, small business certification, and exclusive training and sales resources. In less than one year, the new Bearings & Power Transmission Division already has five contracts in process. Visit the supplyFORCE site.

Our initiative to engage emerging leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

The AD Education Centre is a one stop e-learning platform in which our members have access to online training and educational webinars on industry products from our supplier partners. Having access to the program anytime and anywhere, the AD Education Centre is a vital resource in helping new hires and current employees enhance their product knowledge and in turn develop their career.

The Gypsum Supply Division’s staff can help to connect you with members that you wish to do business with, and also looks to identify conversion opportunities for your company. We can also help to mediate the occasional difference between your company and our members.

We will help you to create engaging webinars to reach our distributors’ decision-makers and their sales teams. These webinars help our members learn about your new products, services, and industry information. We set up the webinar and send the invitations; you simply need to develop and present the content.

It is sometimes difficult to make sure your message is being heard. Allow the Gypsum Supply staff to support your efforts by sending these important messages directly to decision-makers on your behalf.

Our initiative to engage emerging leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Canada offers two unique rewards programs to help grow your business. 

The AD Rewards Customer Program maximizes profitability by incentivizing your customers to purchase products from participating AD suppliers. The AD Rewards Inside Sales Program allows you to incentivize your Inside and Counter Sales personnel to sell participating AD supplier products.

AD Rewards drives revenue and keeps customer loyalty high, allowing you to focus your resources on obtaining new clients. The program is easily customized to your business – you select the AD suppliers that participate to help grow your business. And the best part is the program is funded by a coalition of AD suppliers at no cost to our Canadian members.

The AD Education Centre is a one stop e-learning platform in which our members have access to online training and educational webinars on industry products from our supplier partners. Having access to the program anytime and anywhere, the AD Education Centre is a vital resource in helping new hires and current employees enhance their product knowledge and in turn develop their career.

It is our goal to assist members in the development of new hires, enhance the knowledge of current inside, counter and warehouse employees, and promote general career development. In this pursuit, the AD Education Center incentivizes member employees to engage with supplier-funded e-learning tools that support our suppliers and their products.

We have a significant number of programs that increase your profitability, including the Growth Incentive Bonus Program (GIBP), and Market Driver, which are both designed to award growth with dollar incentives. AD is also able to negotiate and earn rebates for our members that are larger than other groups or very large distributors can achieve on their own due to the combined size of our Electrical Division members and our long history of growing at above market rates.

AD Rewards is an online incentive program fully managed by AD and funded by participating suppliers, targeting inside sales and counter personnel. Participants earn points for selling AD supplier’s products, and for participating in training and promotions. Points are redeemed for thousands of appealing merchandise items, from electronics to travel. AD Rewards decreases product promotion costs and provides suppliers real time point-of-sale reporting. AD Rewards can increase sales by engaging switch behavior, gaining mindshare, and promoting targeted products.

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior. We work with you to make sure your promotional efforts meet your objectives and reach their intended target. Exclusive promotions can be designed to facilitate and support the execution of conversion opportunities.

AD’s annual invitation-only program celebrating the collaborative growth partnerships of key members and suppliers. The Winner's Circle provides incentive for members to partner with you and outperform the market.

The AD Education Center allows AD suppliers to utilize online training to teach our member’s employees about their products, which can foster improved sales and increased brand loyalty.

Our initiative to engage emerging leaders at your organization, keeping them engaged and giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior. We work with you hand in hand to make sure your promotional efforts meet your objectives and reach their intended target. Best practices from successful promotions are considered in the development process to maximize success.

Truly leveraging the collective scale of AD, AD Power Buys bring together the group to get deep discounts on key commodity products. We have proven that volume and efficiency generate considerable interest from suppliers, which translates into additional earnings for AD members.

Our initiative to engage emerging leaders at your organization, giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

The AD Education Centre is a one stop e-learning platform in which our members have access to online training and educational webinars on industry products from our supplier partners. Having access to the program anytime and anywhere, the AD Education Centre is a vital resource in helping new hires and current employees enhance their product knowledge and in turn develop their career.

In 2015, the Industrial & Safety Division launched the Conversion Campaign. The campaign is a divisional effort, endorsed by the Industrial & Safety Board and Product Committee, to convert business from non-AD suppliers and non-AD distributors to AD distributors and suppliers. This campaign fulfills our value proposition to AD suppliers, increases earnings for AD members, separates AD from other competitors, and contributes to the Industrial & Safety division’s growth.

The MROP training webinar series is an effective vehicle for AD suppliers to engage and support our members’ frontline associates. The MROP webinars deliver innovative AD supplier solutions that help our MROP customers achieve their operational goals and objectives. The information is delivered in an engaging, easy-to-follow format that supports salespeople in their role as leaders on the front line of our industry.

We offer our members a one-stop shop for AD Supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

The AD 101 Awareness Webinars are for members and supplier partners who have employees who are new to working with AD. It easily explains what AD is, and the benefits and programs we offer to their company.

Participation in GIBP drives increased sales by rewarding members for individual growth performance. GIBP is a highly visible program that is tracked extensively on ADHQ.com with monthly updates. Participating suppliers bring incremental focus to their brands and capture a greater share of member resources.

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior. We work with you to make sure your promotional efforts meet your objectives and reach their intended target. Exclusive promotions can be designed to facilitate and support the execution of conversion opportunities.

AD’s annual invitation-only program celebrating the collaborative growth partnerships of key members and suppliers. The Winner's Circle provides incentive for members to partner with you and outperform the market.

The AD Education Center allows AD suppliers to utilize online training to teach our member’s employees about their products, which can foster improved sales and increased brand loyalty.

Our initiative to engage emerging leaders at your organization, keeping them engaged and giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior. We work with you hand in hand to make sure your promotional efforts meet your objectives and reach their intended target. Best practices from successful promotions are considered in the development process to maximize success.

Truly leveraging the collective scale of AD, AD Power Buys bring together the group to get deep discounts on key commodity products. We have proven that volume and efficiency generate considerable interest from suppliers, which translates into additional earnings for AD members.

AD’s annual invitation-only program celebrating the collaborative growth partnerships of key members and suppliers. The Winner's Circle provides incentive for members to partner with you and outperform the market.

The AD Education Center allows AD suppliers to utilize online training to teach our member’s employees about their products, which can foster improved sales and increased brand loyalty.

Our initiative to engage emerging leaders at your organization, keeping them engaged and giving them a forum to network, share best practices, and tackle issues that are unique to their age group and career stage.

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior. We work with you hand in hand to make sure your promotional efforts meet your objectives and reach their intended target. Best practices from successful promotions are considered in the development process to maximize success.

Truly leveraging the collective scale of AD, AD Power Buys bring together the group to get deep discounts on key commodity products. We have proven that volume and efficiency generate considerable interest from suppliers, which translates into additional earnings for AD members.

The worlds largest online safety encyclopedia. Every month this verified, free-to-access, safety library provides 100K+ Safety Directors & Managers with the knowledge, resources, and community they need to get their job done. With advertisements and lead generation services exclusive the AD Safety Network Suppliers and Distributor Members, this website serves as the top-of-funnel demand generator specialized in connecting end-user customer decision makers to our members.

In 2015, AD launched the Conversion Campaign. The campaign is a divisional effort to convert business from non-AD suppliers and non-AD distributors to AD distributors and suppliers. This campaign fulfills our value proposition to AD suppliers, increases earnings for AD members, separates AD from other competitors, and contributes to divisional growth.

We offer our members a one-stop shop for AD Supplier e-learning in the AD Education Center. It is a comprehensive solution to gain product knowledge through an online learning environment that houses on-demand product training as well as live educational webinars. The AD Education Center is a vital tool to develop new hires, enhance the knowledge of current employees, and promote career development.

The AD 101 Awareness Webinars are for members and supplier partners who have employees who are new to working with AD. It easily explains what AD is, and the benefits and programs we offer to their company.

Participation in GIBP drives increased sales by rewarding members for individual growth performance. GIBP is a highly visible program that is tracked extensively on ADHQ.com with monthly updates. Participating suppliers bring incremental focus to their brands and capture a greater share of member resources.

AD Exclusive Promotions offer an effective way to drive incremental sales, forge closer relationships, or change buying behavior. We work with you to make sure your promotional efforts meet your objectives and reach their intended target. Exclusive promotions can be designed to facilitate and support the execution of conversion opportunities.