The Scale of AD Meets the Power of eCommerce.


eCommerce is the fastest growing sales channel in today’s professional market, and AD has invested in the tools and resources to provide our supplier partners with an easy and cost-effective way to reach hundreds of distributors with consumerized product data.

AD eCommerce Solutions leverages AD’s scale and community to enable members to achieve their eCommerce objectives and win in an evolving digital world. AD’s size and scale allows us to buy SKU production capacity rather than a pay-per-SKU model.

  • Steve Francis, Director of eCommerce, Diversitech
  • The AD eCommerce program helps to make our relationships with AD distributors more valuable by consolidating our data feeds in formats pre-defined by AD members.  This takes effort out of the equation for us and helps make our data more trustworthy, accurate and up to date.

    Steve Francis, Director of eCommerce, Diversitech Supplier Partner since 2003

AD eContent Services

Our collaborative financial investment enables us to deliver millions of SKUs of attributed data, so that AD members can acquire for pennies per SKUs rather than dollars. What makes our model unique is the involvement of our members and supplier partners as we consumerize the millions of SKUs. They are involved every step of the way, from defining taxonomy to providing feedback and improvements on product content.


AD WebStore Services

Our WebStore services allow our members to get quickly up to speed with an eCommerce platform, and integrates with a variety of enterprise applications. It provides seamless checkout, full account management capabilities, the ability to offer promotions, deals and coupons, and is mobile responsive for contractors on the go.

Click HERE to learn about our newest offering: AD AccelDX.

AD AccelDX is a turnkey solution, powered by ROC Commerce, designed to help independent distributors quickly establish a digital presence at a low cost. With dedicated implementation and expertise from the AD Digital Success Team, AD AccelDX delivers to distributors an all-in-one configurable website with high-quality product content from the AD Digital Catalog, request-for-quote (RFQ) functionality, and more! 


AD eCommerce Consultation Services

We want our members to get selling online, fast. We provide the expert guidance our members need to craft an ecommerce strategy that fits their goals and their way of doing business. We can also help streamline their ecommerce workflow, seamlessly integrating a member’s ERP software and their WebStore with our ecommerce platform. From training and eContent mapping to developing launch plans and a digital marketing strategy, we ensure that members start off strong and stay that way.