Gain Share and Penetrate New Markets.
Sales & Marketing Programs
For over 40 years AD’s proven track record has shown that we are more than a buying group – we are the largest and most innovative marketing group in North America. AD’s programs are customizable and are specifically designed to help you win new business, create more loyal customers, and grow your business through increased collaboration with AD’s best-in-class suppliers.
Planning & Selling
Our marketing programs are time-tested by the best independents and are completely customizable to your needs.
Planning
Selling
AD FIELD MARKETING SUMMIT
Our AD Field Marketing Summit (FMS) program features fun grassroots planning events, where a member’s selling organization comes together with key supplier partners to build relationships and create simple and actionable marketing plans for the coming year. The result is the creation of Sales Stimulator Programs, featuring AD incentivized action items that drive more sales for both AD members and their supplier partners. Once the plan is devised and incentivized action items are created, members and suppliers have progress check-ins throughout the year, driving consistent accountability.
Program is currently not available in AD Gypsum Supply - U.S.
Watch the Video to Learn More
AD JOINT MARKETING AGREEMENT
The AD Joint Marketing Agreement (JMA) program brings together key member and supplier executives to negotiate a marketing plan that’s beneficial for both businesses. The result is the creation of Sales Stimulator Programs, featuring AD incentivized action items that drive more sales for both AD members and their supplier partners.
Program is currently not available in AD Gypsum Supply - U.S.
AD REPORTS
We believe that people and companies make the best plans when they have the best information. AD Reports are professionally produced and provide our members with vital insights regarding industry trends and manufacturer programs. Our customized dashboards are easy to read and can be accessed at any time. We also report monthly progress to individual and group incentive goals and provide quarterly reporting on individual member earnings, divisional performance and overall AD results.
FACE-TO-FACE MEETINGS
Face-to-face meetings are held between the top executives of our member and supplier partner companies during our annual meetings. A member chooses which suppliers they’d like to collaborate with, and AD ensures that member has focused time with the top executives from those companies. During the meetings, they plan how they can grow their businesses together in the coming year and members provide important feedback from their customers.
AD ECOMMERCE SOLUTIONS
AD eCommerce Solutions provide our members with the tools and support they need to engage with the fastest growing sales channel in today’s professional market – online sales. Our multi-division scale allows us to offer customizable features that simply can’t be matched by other commercial solutions. Learn more.
NATIONAL ACCOUNT SALES
supplyFORCE helps AD members participate in national contract opportunities. supplyFORCE manages the RFP and corporate contract management process at the corporate headquarters, while the local distributors focus their energy and resources on supporting the local plants.
supplyFORCE can be used as both an offensive and defensive strategy for our distributors: protecting current customer business from competition, as well as provide access to new plant locations with customers that only write agreements that cover multiple locations.
supplyFORCE has capabilities across North America and supports multiple product categories. Through the AD and supplyFORCE partnership, distributors have an opportunity to participate in large multi-site national account contracts.
For more information visit the supplyFORCE website.
GOVERNMENT SALES
Government sales through the public sector is one of the fastest growing customer market segments. Through the AD and supplyFORCE partnership, AD members have the opportunity to service government markets by offering access to supplyFORCE’s GSA Schedule, small business certification, and exclusive training and sales resources. Visit the supplyFORCE site.
GROW TOGETHER, SHARE COSTS
AD co-ventures leverages our unique multiple-division structure to allow local members across industries to combine their strengths and grow synergistically by joining together to open new branch locations and share resources, logistical systems and marketing expertise. Due to the high membership standards of AD, you can be assured that your AD co-venture will be financially secure and collaborative.
NEW PRODUCT TRAINING
New product training is crucial for educating your sales force about product features and new market opportunities. Independents are known for their knowledgeable sales force and we make it easy to keep your teams up to date. Training is customized for each of our divisions, from online reward-based training via the AD Education Center in the Electrical, Plumbing, PVF and HVAC divisions, to the weekly MROP webinar series of the Industrial & Safety Division, to the supplier trainings offered by the Gypsum Supply Division.
NEW MARKET OPPORTUNITIES
If you are interested in expanding into additional markets, AD is the group to join. AD provides instant credibility with our best-in-class supplier partners across seven industries and three countries. We also connect you with industry leaders in your new market to learn best practices and benefit from our group’s collective wisdom. We provide exceptional and easy opportunities to grow.
Explore Divisional Sales & Marketing Programs
Each AD division has unique sales and marketing programs designed to inspire employees and accelerate sales.