Together We Win

AD's Electrical Division is comprised of leading independent distributors and best-in-class suppliers working together to grow their businesses and increase their profitability.

AD’s U.S. Electrical Division leverages our scale to deliver best-in-class rebates, incentives, programs and services. Working with world-class suppliers, we help our independent members grow and consistently outperform the national chains. We are a board-driven, member-governed organization. AD Networks promote best practice sharing that is unmatched in quality and delivery, and make our members better.

The AD Difference

AD has the programs, procedures and people needed to accelerate your growth, increase your profitability, and deliver vital insights and innovative ideas that move your business forward.

Distributor Benefits | Supplier Benefits

Meet the U.S. Electrical Team

AD’s Electrical Division is managed by a dedicated staff that follows the direction of our members and suppliers through a highly representative committee structure.

  • Ed Crawford View Bio
    Ed Crawford
    President, AD Electrical Divisions and Chief Marketing Officer
  • Ted Simpson View Bio
    Ted Simpson
    Senior Vice President, Marketing
  • David Kinsella View Bio
    David Kinsella
    VP, Member Relations
  • John Kudlacek View Bio
    John Kudlacek
    VP, Supplier Relations
  • Bob Jordan View Bio
    Bob Jordan
    VP, Business Development
  • Peggy Penjuke View Bio
    Peggy Penjuke
    Marketing Manager
  • Debby Katz View Bio
    Debby Katz
    AD Rewards Program Manager
  • Cristina Raffaelli View Bio
    Cristina Raffaelli
    Executive Assistant

Learn more about the personal attention and advocacy our associates provide.

Distributors | Suppliers

U.S. Electrical Divisional Board and Committees

Each AD division has its own Board of Directors and committees that are made up of AD member owners and suppliers who vote on industry-related decisions and provide strategic and tactical input into all major areas of the organization’s operations.

U.S. Electrical Divisional Board of Directors

Mike Gassmann
Chief Growth Officer
Van Meter, Inc.
Miguel Barrios
President
Wholesale Electric Caribe, Inc.
Art Cook
President & CEO
Buckles-Smith
Gary Dickens
VP of Operations
Electrical Equipment Co.
David Dozier
Sr. Vice President, Sales
The Reynolds Co.
John Frost
President
Frost Electrical Supply Co., Inc.
Daniel Gray
CEO/Owner
Independent Electric Supply
John Hanna
President & COO
Fromm Electric Supply Corp.
Jeff Hockin
CEO
Crum Electric Supply Co., Inc.
David Matthews
President
Cuny & Guerber, Inc.
John Orman, III
VP
Locke Supply Co.
Rob Robinson
Vice President of Sales
Wille Electric Supply Co.
David Rosenstein
Board Chair, U.S. Electrical Division, President
ConneXion
Ken Sanders
President
Michigan Chandelier Co.
Lee Spaulding
Co-Owner
Walsh Electric Supply, LLC
Bill Squires
President
SMC
Paul Trawinski
General Manager/COO
Wolberg Electrical Supply Co., Inc.
David Wallen
President
Bell Electrical Supply
David White
Executive Vice President
BSE

Committees

The U.S. Product Committee reviews and approves prospective and existing suppliers consistent with the organization’s mission and commitments.

 

The energyFORCE Committee’s mission is to provide oversight and guidance on plans and to be the voice of the membership at large. This committee also identifies prospective Clean Energy Suppliers and provides their recommendations to the U.S. Electrical Product Committee and Canadian Divisional Board for their final review and approval.

 

The U.S. Membership Committee’s primary mission is to actively prospect and recruit qualified electrical distributors to maintain and enhance AD’s position as the number one electrical supply marketing group in North America.

 

The U.S. Supplier Advisory Council offers AD management independent advice and recommendations on a wide range of subjects, including strategic industry trends, opportunities to enhance supplier/distributor partnerships, and methods to reduce channel costs.

 

The Electrical Supply Division supplyFORCE Steering Committee is comprised of representatives from each Electrical Division network and provides focus, direction and communication between the supplyFORCE Board and electrical supply distributors regarding national account opportunities specific to the division.

  • David White, Vice President, Southeast Region, Border States Electric
  • John Hoffman, Executive VP Sales & Demand Creation, Legrand Wiremold
  • John Orman III, VP, Locke Supply

  • If you're thinking about joining AD, here's one piece of advice I'd offer. No doubt the financial return is significant and reason alone to join, but the real value that's often overlooked is the value that the staff at AD, member distributors and best-in-class suppliers bring to your organization. I can honestly say Shealy Electrical would not be where we are today without the help and guidance we've received from the community provided by AD.

    David White, Vice President, Southeast Region, Border States Electric Member since 1985

  • We are really excited about the AD rewards program. It's been a wonderful program for us. What we like about it is it gets to the front lines, both the inside sales and the counter people, and connects our salespeople with them, working on training, working on promotions, working on new products – and the results have been outstanding for us.

    John Hoffman, Executive VP Sales & Demand Creation, Legrand Wiremold Supplier Partner since 2004

  • We looked at AD as the best possible fit for networking and gaining economies of scale in multiple industries.

    John Orman III, VP, Locke Supply Member since 2015
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Divisional Highlights

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