Together, We Win.

AD Electrical brings together leading independent distributors and best-in-class suppliers working together to grow their businesses and increase their profitability.

Our Independent Electrical Supply Division (IESD) in the U.S. leverages our scale to deliver best-in-class rebates, incentives, programs, and services. Working with world-class suppliers, we help our independent members grow and consistently outperform national chains. Within IESD, there are over 700 independently owned electrical distributors with annual sales over $43 billion.

Explore our Electrical Canada and Electrical Mexico pages for more information about our presence in Canada and Mexico.

The AD Difference

AD has the programs, procedures and people needed to accelerate your growth, increase your profitability, and deliver vital insights and innovative ideas that move your business forward.

Distributor Benefits | Supplier Benefits

Meet the Independent Electrical Supply Division Team

The Independent Electrical Supply Division is managed by a dedicated staff that follows the direction of our members and suppliers through a highly representative committee structure.

  • Marisol Fernandez View Bio
    Marisol Fernandez
    President
    Electrical & Industrial Business Unit
  • Karen Baker View Bio
    Karen Baker
    President
    Independent Electrical Supply Division
  • Nick Scarane View Bio
    Nick Scarane
    President
    Electronic, Low Voltage, Data & Security Network
  • Tim Babcock View Bio
    Tim Babcock
    Vice President
    Member Engagement
    Electrical & Industrial Business Unit
  • Melissa Sealy View Bio
    Melissa Sealy
    Director
    Member Engagement
    Electronic, Low Voltage, Data & Security Network
  • Shaker Brock View Bio
    Shaker Brock
    Director
    Member Engagement
    Independent Electrical Supply Division
  • Jerry Knight View Bio
    Jerry Knight
    Senior Vice President
    Supplier Relations
    Independent Electrical Supply Division
  • Steven Guidry View Bio
    Steven Guidry
    Senior Vice President
    Supplier Relations
    Independent Electrical Supply Division
  • Hugh Hughes View Bio
    Hugh Hughes
    Director
    Supplier Relations
    Electronic, Low Voltage, Data & Security Network
  • Kelly Koch View Bio
    Kelly Koch
    Senior Director, Marketing
    Independent Electrical Supply Division
  • Peggy Penjuke View Bio
    Peggy Penjuke
    Marketing Director
    Electrical & Industrial Business Unit
  • Lexy Hartman View Bio
    Lexy Hartman
    Meetings & Marketing Coordinator
    Electrical & Industrial Business Unit
  • Crystal Davis View Bio
    Crystal Davis
    Marketing Coordinator
    Independent Electrical Supply Division
  • Ashley Klawiter View Bio
    Ashley Klawiter
    Business Operations Manager
    Electrical & Industrial Business Unit
  • Jonathan Skidds View Bio
    Jonathan Skidds
    Operations Coordinator
    Electrical & Industrial Business Unit

Learn more about the personal attention and advocacy our associates provide.

Distributors | Suppliers

Independent Electrical Supply Divisional Board and Committees

Each AD division has its own Board of Directors and committees that are made up of AD member owners and suppliers who vote on industry-related decisions and provide strategic and tactical input into all major areas of the organization’s operations.


Board of Directors

John Hanna
President & COO
Fromm Electric Supply Corp.
George Vorwick
President & CEO
United Electric Supply
John Cady
President
Revere Electric
Michael Doris
President
Mars Electric
Daniel Gray
CEO/Owner
Independent Electric Supply
Steve Helle
President
Granite City Electric Supply
Paul Kennedy
CEO
Dakota Supply Group
Craig LaRue
President
Alameda Electrical Distributors
John Marshall
President & Owner
Atlantic Coast Electric Supply
Lura McBride
President & CEO
Van Meter Inc.
Jeff Metzler
CEO
Lonestar Electric Supply
Jason Seger
President & CEO
Border States
Bruce Summerville
President
Inline Electric Supply
Luis Valls
President
Turtle

Committees

The U.S. Product Committee reviews and approves prospective and existing suppliers consistent with the organization’s mission and commitments.

 

The U.S. Supplier Advisory Council offers AD management independent advice and recommendations on a wide range of subjects, including strategic industry trends, opportunities to enhance supplier/distributor partnerships, and methods to reduce channel costs.

 

The supplyFORCE Steering Committee provides focus, direction and communication between the supplyFORCE Board and electrical distributors regarding national account opportunities specific to the division.

  • David White, Former CEO, Border States Electric
  • John Hoffman, Executive VP Sales & Demand Creation, Legrand Wiremold
  • John Orman III, President and CEO, Locke Supply
  • If you're thinking about joining AD, here's one piece of advice I'd offer. No doubt the financial return is significant and reason alone to join, but the real value that's often overlooked is the value that the staff at AD, member distributors and best-in-class suppliers bring to your organization. I can honestly say we would not be where we are today without the help and guidance we've received from the community provided by AD.

    David White, Former CEO, Border States Electric Member since 1985
  • We are really excited about the AD rewards program. It's been a wonderful program for us. What we like about it is it gets to the front lines, both the inside sales and the counter people, and connects our salespeople with them, working on training, working on promotions, working on new products – and the results have been outstanding for us.

    John Hoffman, Executive VP Sales & Demand Creation, Legrand Wiremold Supplier Partner since 2004
  • We looked at AD as the best possible fit for networking and gaining economies of scale in multiple industries.

    John Orman III, President and CEO, Locke Supply Member since 2015
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