Together, We Win.

AD Electrical is comprised of leading independent distributors and best-in-class suppliers working together to grow their businesses and increase their profitability.

AD U.S. Electrical leverages our scale to deliver best-in-class rebates, incentives, programs and services. Working with world-class suppliers, we help our independent members grow and consistently outperform the national chains. We are a board-driven, member-governed organization. AD Networks promote best practice sharing that is unmatched in quality and delivery, and make our members better.

The AD Difference

AD has the programs, procedures and people needed to accelerate your growth, increase your profitability, and deliver vital insights and innovative ideas that move your business forward.

Distributor Benefits | Supplier Benefits

Meet the U.S. Electrical Team

AD Electrical is managed by a dedicated staff that follows the direction of our members and suppliers through a highly representative committee structure.

  • Marisol Fernandez View Bio
    Marisol Fernandez
    President
    Electrical & Industrial Business Unit
  • Karen Baker View Bio
    Karen Baker
    President
    Electrical Division
    US
  • Steven Guidry View Bio
    Steven Guidry
    Senior Vice President,
    Supplier Relations
    Electrical - US and Bearings & Power Transmission Divisions
  • Tim Babcock View Bio
    Tim Babcock
    Vice President,
    Member Engagement
    Electrical & Industrial Business Unit
  • Peggy Penjuke View Bio
    Peggy Penjuke
    Marketing Manager
    Electrical & Industrial Business Unit
  • Ashley Klawiter View Bio
    Ashley Klawiter
    Business Operations Manager
    Electrical & Industrial Business Unit

Learn more about the personal attention and advocacy our associates provide.

Distributors | Suppliers

Electrical - U.S. Divisional Board and Committees

Each AD division has its own Board of Directors and committees that are made up of AD member owners and suppliers who vote on industry-related decisions and provide strategic and tactical input into all major areas of the organization’s operations.


U.S. Electrical Divisional Board of Directors

John Cady
President
Revere Electric
Lisa Fox
Vice President/General Manager
J.H. Larson
Daniel Gray
CEO/Owner
Independent Electric Supply
John Hanna
President & COO
Fromm Electric Supply Corp.
Paul Kennedy
CEO
Dakota Supply Group
Greg Schaedler
Vice President
Schaedler Yesco Distribution, Inc.
Augie Sodora
President
Swift Electrical
Jason Seger
President
Border States

Committees

The U.S. Product Committee reviews and approves prospective and existing suppliers consistent with the organization’s mission and commitments.

 

The U.S. Supplier Advisory Council offers AD management independent advice and recommendations on a wide range of subjects, including strategic industry trends, opportunities to enhance supplier/distributor partnerships, and methods to reduce channel costs.

 

The Electrical - U.S. Division supplyFORCE Steering Committee provides focus, direction and communication between the supplyFORCE Board and electrical distributors regarding national account opportunities specific to the division.

  • David White, CEO, Border States Electric
  • John Hoffman, Executive VP Sales & Demand Creation, Legrand Wiremold
  • John Orman III, President and CEO, Locke Supply
  • If you're thinking about joining AD, here's one piece of advice I'd offer. No doubt the financial return is significant and reason alone to join, but the real value that's often overlooked is the value that the staff at AD, member distributors and best-in-class suppliers bring to your organization. I can honestly say we would not be where we are today without the help and guidance we've received from the community provided by AD.

    David White, CEO, Border States Electric Member since 1985
  • We are really excited about the AD rewards program. It's been a wonderful program for us. What we like about it is it gets to the front lines, both the inside sales and the counter people, and connects our salespeople with them, working on training, working on promotions, working on new products – and the results have been outstanding for us.

    John Hoffman, Executive VP Sales & Demand Creation, Legrand Wiremold Supplier Partner since 2004
  • We looked at AD as the best possible fit for networking and gaining economies of scale in multiple industries.

    John Orman III, President and CEO, Locke Supply Member since 2015
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