Together, We Win.
AD Electrical is comprised of leading independent distributors and best-in-class suppliers working together to grow their businesses and increase their profitability.
AD U.S. Electrical leverages our scale to deliver best-in-class rebates, incentives, programs and services. Working with world-class suppliers, we help our independent members grow and consistently outperform the national chains. We are a board-driven, member-governed organization. AD Networks promote best practice sharing that is unmatched in quality and delivery, and make our members better.
Meet the U.S. Electrical Team
AD Electrical is managed by a dedicated staff that follows the direction of our members and suppliers through a highly representative committee structure.
View BioEd CrawfordPresident
Electrical Business Unit and
Chief Marketing Officer
View BioTed SimpsonSr. Vice President, Marketing
View BioTom BlueSr. Vice President,
View BioDavid KinsellaVice President,
View BioJohn KudlacekVice President,
View BioPeggy PenjukeMarketing Manager
Electrical Business Unit
View BioDebby HiteProgram Manager, AD Rewards
View BioCristina RaffaelliExecutive Assistant
Electrical Business Unit
View BioNicolas RochaBusiness Development Analyst
U.S. Electrical Divisional Board and Committees
Each AD division has its own Board of Directors and committees that are made up of AD member owners and suppliers who vote on industry-related decisions and provide strategic and tactical input into all major areas of the organization’s operations.
U.S. Electrical Divisional Board of Directors
Wholesale Electric Caribe, Inc.
Electrical Equipment Co.
The Reynolds Co.
Van Meter Inc.
Independent Electric Supply
Fromm Electric Supply Corp.
Crum Electric Supply Co., Inc.
Cuny & Guerber, Inc.
Locke Supply Co.
Wille Electric Supply Co.
Michigan Chandelier Co.
Walsh Electric Supply, LLC
Wolberg Electrical Supply Co., Inc.
Bell Electrical Supply
The U.S. Product Committee reviews and approves prospective and existing suppliers consistent with the organization’s mission and commitments.
The U.S. Membership Committee’s primary mission is to actively prospect and recruit qualified electrical distributors to maintain and enhance AD’s position as the number one electrical supply marketing group in North America.
The U.S. Supplier Advisory Council offers AD management independent advice and recommendations on a wide range of subjects, including strategic industry trends, opportunities to enhance supplier/distributor partnerships, and methods to reduce channel costs.
The Electrical Supply Division supplyFORCE Steering Committee is comprised of representatives from each Electrical Division network and provides focus, direction and communication between the supplyFORCE Board and electrical supply distributors regarding national account opportunities specific to the division.
If you're thinking about joining AD, here's one piece of advice I'd offer. No doubt the financial return is significant and reason alone to join, but the real value that's often overlooked is the value that the staff at AD, member distributors and best-in-class suppliers bring to your organization. I can honestly say Shealy Electrical would not be where we are today without the help and guidance we've received from the community provided by AD.Member since 1985
We are really excited about the AD rewards program. It's been a wonderful program for us. What we like about it is it gets to the front lines, both the inside sales and the counter people, and connects our salespeople with them, working on training, working on promotions, working on new products – and the results have been outstanding for us.Supplier Partner since 2004
We looked at AD as the best possible fit for networking and gaining economies of scale in multiple industries.Member since 2015