Decorative Brands

We bring the collective power of independent distributors and showrooms together with best in class suppliers to deliver luxury products to market.

AD and Decorative Brands have the people, programs and processes needed to accelerate your growth, increase your profitability, and deliver innovative ideas.

The Decorative Brands membership represents over 200+ locations nationally serving as both luxury showrooms as well as kitchen and bath stores to contractors, builders, designers, & consumers.

Meet the Decorative Brands Team

Programs & Services


Enable digital showrooms and elevate customer experiences with AD eCommerce Solutions and Digital Success Team.

AD Rewards

Connect member and supplier growth strategies to the showroom floor with rewards that influence product knowledge, customer experience and brand alignment.

Peer-to-Peer Networks

Engage with other members in a non-competitive setting to share best practices. Networks are led by trained facilitators who are members of the Decorative Brands community.

Recognition and Awards

We celebrate the ongoing success of our member and supplier partnerships who demonstrate the values, behaviors and growth from participating in all that Decorative Brands has to offer.

Meeting and Conferences

Elevate the visibility and value of the collective AD Decorative Brands community to learn together, plan together, and grow together.

Showroom Profit Platform (SPP)

Drive showroom profits with a consultative approach that mirrors and enhances everything you do from generating leads through expanding into new markets.

Product and Sales Training

Offer product knowledge and sales training to elevate the competence and confidence of showroom floor teams to deliver an unparalleled buying experience for your most discerning customers.

The AD Difference

Member Benefits

AD provides the strongest financial, networking and programmatic benefits to help independent distributors grow their business.

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Supplier Benefits

Collectively, AD members are bigger than any national chain, outpace overall industry growth, and are leaders when it comes to supporting brands and introducing new products to market.

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Join AD

If you’re passionate about building your business, then you’ve found the right partner.

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Meet the Decorative Brands Team

AD Decorative Brands is managed by a dedicated staff that follows the direction of our members and suppliers through a highly representative committee structure.

  • Jeffrey Beall View Bio
    Jeffrey Beall
    PHCP Business Unit
  • Dan Kelly View Bio
    Dan Kelly
    Plumbing Division - US
    & Decorative Brands Division
  • Emily DeCosta View Bio
    Emily DeCosta
    Marketing Manager
    PHCP Business Unit
  • Rachel Weaver View Bio
    Rachel Weaver
    Operations Manager
    PHCP Business Unit
  • Stephen Innis View Bio
    Stephen Innis
    Operations Coordinator
    PHCP Business Unit

Learn more about the personal attention and advocacy our associates provide.

Distributors | Suppliers

Decorative Brands Divisional Board

Each AD division has its own Board of Directors and committees that are made up of AD member owners and suppliers who vote on industry-related decisions and provide strategic and tactical input into all major areas of the organization’s operations. 

Decorative Brands Divisional Board of Directors

Remo Cardinale
General Manager
PMF Plumbing Supplies (Toronto)
Matt Durtsche
COO KB & L Stores/First Supply LLC
First Supply LLC
Sean Gardner
Briggs of Omaha Kitchens and Baths by Briggs
Larry Iovino
Showroom Leader - West
APR Supply Co
Amy Mack
Corporate Showroom Manager
Consolidated Supply Co.
Jeff Wool
DBD Board Chairman
Executive Vice President
Wool Kitchen & Bath


The Decorative Brands Lighting Committee reviews and approves supplier programs and partners with suppliers to develop business growth opportunities in the lighting category for the division.

The Decorative Brands Plumbing Product Committee reviews and approves all Supplier programs, and works in a mentoring role with current Suppliers to address opportunities for business growth within AD.

Find a Showroom

When you do business with a local independently owned AD distributor, you’re working with a company focused on personal service with deep community roots, backed by a $75 billion marketing group. They have the financial stability to handle virtually any volume you require, the experience and expertise you need to get the job done right and the purchasing power to compete with any national chain. Build your business with a company that is here to stay and discover what an independent local distributor can do for you.

Find a Showroom

Be part of the AD Decorative Brands community of showroom professionals.

Stay in touch with us. Provide your contact information to be entered to win a $500 gift card and receive our latest new product playbook and news.