Over 20 Years of Growing Stronger
Our operations in Canada began over 20 years ago and today represents over 20% of our volume. AD continues to grow through successful mergers and an ever-expanding network of independent distributors and best-in-class supplier partners.
All of our members are Canadian owned and operated. They are local market leaders with a passion for growing their businesses through entrepreneurial thinking and strong service. As we’ve grown together, so has our ability to create efficiencies and invest in the people and the programs that drive growth and profitability.
Every AD Canada member and supplier has a real voice in our operations. Through their AD Canada Divisional Boards, they oversee local operations and control all programmatic decisions. And our dedicated local associates are passionate about ensuring the success of our members and suppliers in their home country.
As we look to the future, we believe that AD is uniquely positioned to help independents and suppliers across Canada grow and prosper in an age of increasing consolidation, globalization and channel convergence. We look forward to continuing to grow stronger, together.
AD Canada Electrical
The Best of the Best
AD Canada’s distributors and suppliers are dynamic market leaders with a passion to grow their businesses and increase their profitability. Whether you’re an electrical distributor looking to gain market share or a supplier looking to align your company with fast-growing local market leaders, AD Canada can help you outperform the marketplace.
AD Canada has the programs, procedures and people needed to accelerate your growth, increase your profitability, and deliver vital insights and innovative ideas that move your business forward.
The AD Rewards Program
AD Canada offers two unique rewards programs to help grow your business. Between the time when the program was implemented in 2013 through 2015, participating distributors have grown 35% with partnered suppliers.
The AD Rewards Customer Program maximizes profitability by incentivizing your customers to purchase products from participating AD suppliers. The AD Rewards Inside Sales Program allows you to incentivize your Inside and Counter Sales personnel to sell participating AD supplier products.
AD Rewards drives revenue and keeps customer loyalty high, allowing you to focus your resources on obtaining new clients. The program is easily customized to your business – you select the AD suppliers that participate to help grow your business. And the best part is the program is funded by a coalition of AD suppliers at no cost to our Canadian members.
AD Education Centre
The AD Education Centre is a one stop e-learning platform in which our members have access to online training and educational webinars on industry products from our supplier partners. Having access to the program anytime and anywhere, the AD Education Centre is a vital resource in helping new hires and current employees enhance their product knowledge and in turn develop their career.
Meet the AD Canada Electrical Division Team
AD Canada’s Electrical Division is managed by a dedicated staff that follows the direction of our members and suppliers through a highly representative committee structure.
View BioEd CrawfordPresident, AD Electrical Divisions and Chief Marketing Officer
View BioDan DrazilovPresident - Electrical Division, Canada
View BioCristina RaffaelliExecutive Assistant, AD Electrical Divisions
AD Canada Electrical Divisional Board of Directors
The AD Canada Electrical Divisional Board sets divisional strategy and reviews and approves divisional programs, new members and new manufacturers. The Board is composed of representatives from each AD Canada Electrical network.
House of Electrical Supplies Ltd.
Franklin Empire Inc.
Robertson Electric Wholesale Ltd.
Daltco Electric & Supply Ltd.
Eddy Group Limited
Gerrie Electric Wholesale Ltd.
E.B. Horsman & Son
Deschênes & Fils Ltée
The Canadian Marketing Committee provides guidance and feedback on various marketing programs and initiatives to reinforce the value of partnering with AD.
The Canadian Supplier Advisory Council offers AD management independent advice and recommendations on a wide range of subjects, including strategic industry trends, opportunities to enhance supplier/distributor partnerships, and methods to reduce channel costs.