AD México Welcomes Industry Leader to Divisional Board

September 30, 2024

Wayne, PA – AD is proud to announce that Juan Cabrera, General Director and Owner of Seguridad Regiomontana S.A. de C.V., will join AD Mexico’s Divisional Board, effective October 1, 2024.   

Seguridad Regiomontana (SERSA), headquartered in Monterrey, NL, Mexico is a leading safety distributor with more than 40 years of experience in the Personal Protection Equipment and Industrial Safety supplies market. With eleven warehouses strategically located throughout Mexico’s market, SERSA is well-positioned to provide exceptional service to their customer base. 

SERSA, a proud member-owner, joined AD in 2020 and has since, been strategically engaged in helping to shape the future of AD’s expansion strategy in Mexico. Juan Cabrera joins other prominent industry leaders in Mexico’s market to provide guidance about the division's future trajectory and ensure its continued success. 

Eduardo Berner, CFO of Bricos and AD Mexico Division’s Board Chair, commented, "We are thrilled to welcome Juan Cabrera to the AD Mexico Divisional Board. His extensive experience and forward-thinking leadership in the safety and industrial channel, make him an invaluable addition to the Board as we seek to expand our collective footprint. We are confident that Juan's insights will help drive our division to new heights and ensure our continued success.” 

Juan Cabrera joins the following esteemed members of the AD Mexico Board: 

Eduardo Berner, CFO, BRICOS

Alfonso Perez, CEO, VARIELEC

Eduardo Salman, Director General, Multielectrico S.A. de C.V.

Fernando Mata, Director Comercial, Alianza Eléctrica S.A. de C.V.

Jorge Villalba, Director Comercial, Lumi Material Electrico 

AD is a member-owned and governed organization. As part of the organization’s governance structure, Divisional Boards provide critical strategic input and direction across unique market segments. Thank you to all the members that serve in this capacity.