Hein Electric Supply-Laser Electric Supply Acquisition Announcement

May 28, 2025

West Allis, Wisconsin—Hein Electric Supply Company has acquired Laser Electric Supply & Lighting Gallery.

Laser Electric Supply, located in Walworth Wisconsin outside of Lake Geneva, specializes in servicing electrical contractors, industrials, and hospitality customers in southern Wisconsin.

Founded in 1990 by Jeff Liberman, Laser Electric Supply grew to 13 associates, added a lighting showroom and expanded geographic coverage in southern Wisconsin from Kenosha to Janesville. Hein Electric Supply plans to operate out of this current 15,000 square foot facility located at W5724 Willow Bend Rd.

Hein Electric Supply has a long standing 80-year history as a full-line electrical distributor servicing contractors, industrials, municipalities and national accounts. With this acquisition, Hein Electric Supply grows to 10 locations in Wisconsin employing 80 associates.

“With this acquisition, Hein Electric Supply expands our services offering footprint in southern Wisconsin that allows for growth in additional targeted markets. Our Projects, Operations, E-Commerce/Marketing, and Business Development teams have immediate plans in place to leverage the Laser Electric Supply name.”, said Chris Stoming President of Hein Electric Supply Company.

Both organizations are part of AD and the recently formed AD Independent Electrical Supply division.